forest (2)

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    21May

    Public Relations for Forest Science (IUFRO)

    • 01:27 PM

    This manual is primarily intended for use by forest scientists who want to communicate their research results to various forest stakeholder groups including the public at large. It will also serve PR officers and research managers in the field of forest science to learn from other experts and refine their own skills in communicating forest research. The manual covers the most important concepts and methods in the field of public relations and presents these in an easy to understand manner. This will allow the non-experts in the public relations field to apply these tools as an effective means of interacting with forest stakeholders and the general public, and in this way dealing with the constant changes in society. The authors are convinced that through this manual users will be motivated and inspired to involve the public for the dissemination of scientific knowledge related to forests and trees.[Read More]

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    21May

    Communicating Forest Science (IUFRO)

    • 11:10 AM

    Communicating about science in the setting of a forest, grove of trees, or chaparral can bring people with very different experiences together in unexpected and, sometimes, highly productive ways. The language of science translated and brought to non-scientists can transform confusion into understanding. When communicated well – whether in a forest, in a meeting room, or across the miles electronically – science information helps people sort out complex situations and changing conditions related to forests.[Read More]

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